This is a questionnaire developed to gain an understanding of the type of relationship fans have with their clubs. The purpose of this questionnaire is to find out how important and how involved fans are with their clubs. It is also to understand the fans point of view on how clubs handle their relationship and contact with supporters. This questionnaire will take no more than 15 minutes and all answers will be kept anonymous. Thank you ver much for your assistance.

1.	Are you a supporter of either of these clubs?
	Manchester United
	Chelsea
	Other

If Other, please specify which club

2.	Why do you support this club? (tick all that apply)
	They have been doing well on the field
	Because of my family
	My favourite player plays for them
	My favourite player used to play for them
	They are my hometown team
	They are the local team to where I live now

3.	For how long have you supported this club?
	less than a year
	1-3 years
	3-6 years
	7-9 years
	10 years or more

4.	How often do you watch your club?
	I watch as often as I can
	I watch every match
	I try to to watch a live match at least once a year
	I regularly attend matches
	I watch every once in a while

5.	Has your support of the club changed over time?
	Yes
	No

5a.	How?
	It hasn't, I feel the same way as before
	I support the club more strongly than I did in the past
	My support of the club has lessened over the years

6.	How does their performance affect you?
	I support no matter what
	I always support, but pay more attention when they are winning
	When they are winning I watch, but when they are losing I don't

7.	Are you any closer to your club today than you were 5 years ago?
	Yes
	No

7a.	Why? (tick all that apply)
	I've been following them more closely over the last five years
	I've become more active as a fan, as in attending matches, becoming a member, etc.
	The club is distancing itself from its fans
	The club is run differently than it was in the past
	The club is more focused on making sales than developing actual fans

	Other

8.	How often do you purchase team apparel- such as jerseys, scarves, etc.?
	Never
	Rarely
	Sometimes
	Often
	Very often

9.	Every time that the team create a new jersey, do you go purchase a replica jersey?
	Yes
	No

10.	How involved are you in the cheering or singing of supporters of the club?
	I don't know the songs but I enjoy hearing them
	I don't know every song but I sing along to the ones I do know
	I know most or every song and I sing along all the time

11.	How much money do you spend yearly on the club (ex. Tickets, Memorabilia, apparel, etc.)
	$0-250
	$250-$500
	$500-$750
	$750-$1000
	$1000-$1250
	$1250 and above

12.	Does this vary depending on team performance?
	I spend less when the team is struggling
	I spend more when the team is winning
	My spending relatively stays the same
	I spend more when the team are struggling

13.	What do you think of the prices set by the club?
	Tickets, memorabilia, apparel, etc. are too expensive
	Some items are too expensive, but others aren't
	It's all too expensive, but the club offers good packages
	Prices are reasonable
	Prices doesn't matter, I'll still pay because it is my favourite club

14.	How much of your week do you dedicate to the club?
	0-2 hours
	2-4 hours
	4-6 hours
	6-8 hours
	8-10 hours
	More than 10 hours

15.	Does this change when the club is struggling?
	I follow less when the club is struggling
	It doesn't change

16.	How is the club support in your family?
	I am the only one in my family who support my club
	Some of my family members support my club, others don't
	My entire family supports the club

17.	Do you think the club communicates information with fans well?
	I think they communicate with fans poorly
	I think they communicate okay, but they need improvement
	They do a great job communicating with fans

18.	If you have ever made any direct contact with the club(for tickets, inquiries, special events, etc.), describe your feelings with any direct communication you've had with the club?
	I've never had direct contact with the club
	It was poor, I struggled to get assistance and when I did it wasn't very helpful
	I was able to quickly get a hold of someone at the club, but it wasn't the help that I needed
	It was good, everything was handled effectively by staff
	The club made a lot of effort to meet and go beyond my needs

19.	Describe your thoughts on the club's view of their fans.
	The club considers the fans the most important aspect of the club
	The club feels that the fans, along with other parts, are very important
	The club acknowledges the fans, but considers other aspects more important
	The club cares more for making money, they don't really care about the fans

20.	Rate the following on a 1-5 scale, 1 being completely disagree, 5 being completely agree
		1		2		3		4		5
	The club uses the internet and e-mail effectively to communicate with fans
	The club rewards fans who are loyal
	The club cares about developing a worthwile relationship with fans
	The club is more concerned with direct sales than actual relationships
	The way the club deals with its fans impacts my support of the club

21.	Rate the following on a 1-5 scale, 1 being completely disagree, 5 being completely agree
		1		2		3		4		5
	I support my club no matter what
	What others think of my club affect my support
	Being far away from my club doesn't lessen my support

22.	Your age:
	18-24
	25-31
	32-40
	41-50
	51 or older

23.	The country you currently live in:

24.	The country you are from, if different from the one you currently live in

Thank You Very Much!